At BLUEBUCK, we’re committed to making products sustainably and ethically—minimizing our impact on the planet is at the core of everything we do. Giving back is also key, so we support environmental charities. As members of 1% for the Planet, we chose to donate to WWF. Let us explain to you why.
WWF in numbers
- One of the largest environmental NGOs in the world
- 5 Million supporters across the globe
- The NGO is active in over 100 countries
- Founded in 1961
WWF’s main objectives
WWF defends many environmental causes. Here are the main ones close to our heart.
Defending forests
Forests are home to most of the world’s land biodiversity, with tropical rainforests leading the way—sometimes holding thousands of species per acre. But they’re under serious threat, mainly from expanding agriculture due to population growth and changing diets, which has become the biggest driver of deforestation.
Illegal and unsustainable logging is another problem, accounting for nearly a third of global timber production. In the Amazon alone, human activity has cleared about 17% of the forest in the past 50 years, mainly for farmland and ranches.
WWF is focused on protecting tropical rainforests in hotspots like the Amazon, Congo Basin, Greater Mekong, and other equatorial regions, along with temperate forests in areas like Europe and the U.S. To fight deforestation, WWF promotes sustainable forestry practices that avoid clear-cutting and monoculture plantations. Instead, they support continuous cover forestry—where trees of different ages and sizes are left standing to create a lasting canopy. This approach not only boosts biodiversity and protects soil but also provides habitats for wildlife and a steady timber supply, helping to maintain the forest’s natural balance.
Protecting oceans
Oceans serve as massive carbon sinks and support rich biodiversity. They provide food, jobs, and economic benefits to billions globally.
WWF is very involved in fighting for healthy oceans. Here are 2 examples.
Stopping ghost gear: Ghost gear—abandoned fishing nets and traps—poses a significant threat to marine life, harming ecosystems and endangering species like marine mammals and turtles. These deadly traps continue to catch fish and other animals for years, impacting biodiversity, food resources, and the economy in coastal areas.
Universal seafood traceability: Illegal fishing accounts for nearly a quarter of global fish catches, fuelling a black market that exploits wildlife and weakens ocean health. Seafood traceability, the process of tracking fish from catch to consumer, is a key tool to address this issue. WWF worked on the creation of voluntary traceability standards in the seafood industry.
Conserving wildlife
Human activity has driven an alarming rate of species extinction, with wildlife populations plummeting by an average of 73% since 1970, according to WWF’s Living Planet Report 2024. This loss goes far beyond iconic species like tigers, rhinos, and whales; it disrupts entire ecosystems.
But there’s reason for hope. WWF has helped drive some amazing recoveries—from black rhinos in southern Africa to blackbucks in the Himalayas—showing that conservation efforts really can make a difference.
Here are just a few inspiring WWF successes:
- Saving Irrawaddy dolphins: When a critically endangered population of Irrawaddy dolphins in the Mekong was threatened by the Don Sahong dam, WWF’s global campaign rallied over 250,000 supporters to protect these “smiling” dolphins and their communities. This win has since fueled efforts to reduce freshwater pollution, improve fishing practices, and promote sustainable hydropower.
- Doubling wild tigers: The first-ever global summit for a single species united world leaders with an ambitious goal—doubling wild tiger populations by 2022. WWF has been pivotal in this mission, aiming to restore tiger populations across 13 countries, which also supports other wildlife, protects freshwater sources, and secures a future for ecosystems and communities alike.
WWF continues its work for many other species, including wolves, pandas, elephants, gorillas, jaguars, turtles, and sharks—the list goes on.
How WWF operates
Lobbying
Lobbying often has a bad reputation, but it’s a reality we can’t ignore. Big businesses employ armies of lobbyists to defend their interests, so NGOs need to use the same tools to make their voices heard. Having a seat at the table is essential.
WWF works closely with elected officials and governments worldwide to influence legislation, advocate for environmental protection laws, and secure funding for conservation efforts. This kind of engagement is key to driving real change and ensuring that environmental priorities are reflected in policy decisions.
Science
Taking action on climate change and environmental preservation relies on solid, science-backed information—exactly why WWF employs top scientists. For instance, WWF’s scientists track the health of our planet, publishing the Living Planet Report every two years; the latest edition reveals a staggering 73% decline in wildlife populations since 1970 and warns of looming ecological tipping points. They also work hard to measure and quantify the immense value of ecosystems to humanity, providing data that strengthens preservation efforts and guides policymaking.
Working with businesses
Companies of all sizes play a big role in the fight against climate change. That role can be harmful if they stick to the status quo, but it can also be hugely positive if they change their ways for sustainable practices. This means leading the transition to renewable energy, ensuring transparency by tracing suppliers, cutting down on waste, and actively measuring and reducing their carbon footprint.
Since day one, this has also been BLUEBUCK’s mission: to champion sustainability at every step.
Empowering communities
Supporting Indigenous Peoples' rights is one of the best ways to protect biodiversity. Indigenous territories cover about a quarter of the world’s land, much of it rich in biodiversity, and have been sustainably managed for centuries.
Take Namibia, for example: it was the first African country to enshrine environmental protection in its constitution. With WWF’s support, Namibia has strengthened this approach, empowering communities to manage and benefit from local wildlife through communal conservancies.
Why support eco-conscious brands like BLUEBUCK?
BLUEBUCK is proud to be part of 1% For The Planet since 2021. Each year, we donate 1% of our annual turnover to environmental NGOs—our last donation being to WWF. The idea behind 1% For The Planet is simple: businesses use the planet’s resources, so they have a responsibility to give back to the planet.
Now that you know this, you might be wondering, “What about me?” You play a crucial role. Every choice you make as a consumer matters. Every time you choose an ethical product, you encourage companies to be more respectful of the environment and natural resources.
When you buy BLUEBUCK underwear, you make a choice for:
- Less natural resources used: A durable product means less cotton to grow and fewer garments to replace.
- Lower greenhouse gas emissions: Organic or recycled materials mean less CO2 emissions and less pollution.
- A positive global impact: Buying BLUEBUCK also supports our partnership with WWF.
As consumers, you have the power to support these initiatives. Every purchase can make a difference, so why not choose brands that align with your values?