At BLUEBUCK, our commitment to the planet, and more specifically to climate protection, has always been at the heart of our values. Since our inception, we have strived to create eco-friendly products with minimal environmental impact. In 2021, we strengthened our commitment by joining the 1% for the Planet association, allowing us to support concrete environmental projects worldwide. But how does this commitment really contribute to protecting the planet?
The 1% for the Planet association: What is it?
An initiative for the planet
Founded in 2002 by Yvon Chouinard, the visionary founder of Patagonia, the 1% for the Planet initiative is based on a simple principle: businesses that use natural resources must contribute to their preservation. This association allows companies to donate 1% of their revenue to environmental projects. At BLUEBUCK, we share this vision and allocate part of our income to organizations working to protect the planet.
Our membership supports several key areas, including:
- Fighting climate change
- Protecting ecosystems and biodiversity
- Promoting sustainable, organic agriculture
- Sustainable resource management and waste reduction
This initiative places us within a global network of businesses committed to a more sustainable future.
The global impact of the association
Since its founding, 1% for the Planet has united more than 5,000 companies from various sectors (textiles, hospitality, services), all dedicated to environmental protection. Together, we have supported projects in over 110 countries through 6,300 organizations. In more than 20 years, over $650 million has been donated to support ecological initiatives. BLUEBUCK is proud to contribute to this global effort for a sustainable future.
BLUEBUCK and its membership in 1% for the Planet
Since 2010, BLUEBUCK has always aimed to reduce its environmental footprint. Our underwear is made from organic cotton and recycled materials, produced in European factories powered by renewable energy. Every step of our production process is designed to minimize our environmental impact. Joining 1% for the Planet was a natural step to reinforce our commitment to sustainability and ecosystem protection.
The concrete impact of BLUEBUCK through 1% for the Planet
Our partnership with 1% for the Planet results in tangible actions:
- Masks for the Amazon:
At the start of the Covid-19 pandemic, we partnered with Rainforest Alliance and COIAB (Coordination of Indigenous Organizations of the Brazilian Amazon) to support indigenous populations in Brazil and Peru. Through this partnership, we were able to provide 30,000 washable fabric masks to these communities, as well as financial support to help strengthen their resilience during the health crisis.
- Our donation to WWF:
More recently, we decided to support WWF in their efforts to preserve natural ecosystems. This donation is part of our commitment to actively participate in biodiversity protection projects, whether on land or in the oceans.
The importance of supporting 1% for the Planet member companies
By supporting brands like BLUEBUCK, you encourage responsible business practices and contribute to environmental protection. Every purchase sends a strong message to companies: consumers want more sustainability. By choosing eco-friendly brands, you positively influence the market and help promote greener business practices.
At BLUEBUCK, our membership in 1% for the Planet is a way to put our ecological convictions into action. Since 2021, we have contributed to environmental projects while offering you products that respect both your skin and the planet. Make the choice of underwear that combines comfort, style, and sustainability.
To learn more about the association, visit the official website of 1% for the Planet.