Classic briefs

The classic brief is the foundation of any good underwear drawer. No frills, no unnecessary extras: a clean cut, understated colours and an impeccable fabric. Our classic organic cotton briefs are exactly that, with the added certainty that everything has been responsibly made in Europe, using GOTS-certified organic cotton. Sixteen colours are available, all inspired by nature and the seaside. Available individually or in packs of 3, 4, 6 or 8, with a discount at each level.

GOTS-certified organic cotton and almost nothing else

Our classic briefs are made from 95% GOTS-certified organic cotton and 5% elastane. GOTS (Global Organic Textile Standard) certification is not simply a label placed on the packaging to make a good impression. It covers every stage of production: growing the cotton, spinning, dyeing and manufacturing. At every step, strict environmental and social criteria are verified by independent organisations.

What this means in practical terms for an organic cotton brief:

• Soft: extra-long, premium-quality fibres for a feel you can immediately recognise.
• Breathable: cotton is a natural fibre that allows air to circulate. Comfortable to wear all day, even in warm weather.
• Hypoallergenic: no PFAS, no formaldehyde, no toxic dyes. Nothing that irritates, nothing you'd rather not have against your skin.
• Durable: after being worn and washed dozens of times, it retains its shape and comfort. That's the principle behind a well-made garment.
• Eco-friendly: organic cotton helps preserve biodiversity, saves water and reduces emissions. And our factory runs on solar electricity produced on site.

A Classic Cut, Carefully Designed Down to the Detail

"Classic" doesn't mean basic. The cut of our men's organic cotton briefs has been designed to be both discreet under clothing and comfortable to wear all day: a mid-rise waist, neither too high nor too low, with a precise fit without compression.

The elastic waistband, made with 60% cotton in Austria, is soft and doesn't leave marks on the skin at the end of the day. The inner label is made of cotton and sewn in so it never scratches. Nothing spectacular. Just what is needed, exactly where it is needed.

Sixteen Colours, One Standard

Sixteen colours are available, all in shades inspired by nature and the sea: variations of blues, greens and greys, as well as white, black and a few warmer tones. Colours designed to be worn for years without going out of style, in keeping with our approach to timeless collections that are never discounted. We don't follow trends. We choose colours you'll still want to wear five years from now.

Individually or in Packs, Depending on Your Needs

Our classic organic cotton briefs are available individually, whether you want to try them out or complete your collection. But if you already know this is your go-to model, our packs make life easier: x3, x4, x6 or x8, with a discount at each level.

Two options to choose from:

• Pre-composed brief packs, with a selection of colours designed to work well together.
• Or fully customisable brief packs, where you choose each colour yourself from the sixteen available. You receive exactly what you selected. No surprises.

Made Entirely in Europe

When we say "Made in Europe", we really mean it. Our classic briefs are not simply assembled in Europe from components sourced elsewhere, which is technically enough to claim the designation. No, every component is manufactured and assembled in Europe:

• The fabric and garment are made in Portugal, in a factory powered 100% by solar electricity produced on site.
• The elastic waistband is made in Austria, where renewable energy accounts for more than 80% of the energy mix.
• The cotton labels are made in Italy.

Only the organic cotton comes from outside Europe, since it cannot be grown in Europe. We source it from Turkey or India, always from GOTS-certified producers.

The composition, cut and manufacturing are strictly identical: 95% GOTS-certified organic cotton, 5% elastane, made in Portugal using solar electricity. The difference is purely aesthetic. The classic briefs are plain, in understated, timeless colours. The nautical briefs feature stripes inspired by the world of sailing, with bolder colour combinations. Same comfort, same durability, same commitment. Just a matter of what you prefer to see in your drawer in the morning.

Yes, and it is one of their key strengths. GOTS certification guarantees the complete absence of irritants: no PFAS, no formaldehyde, no aggressive dyes. Organic cotton, with its extra-long fibres, is naturally softer than conventional cotton. The waistband does not mark the skin, the label does not scratch. For reactive skin types looking for an organic cotton brief they can wear with confidence all day long, this is the simplest answer there is.