As a member, we pledge to donate 1% of our total turnover to an environmental charity of our choice every year.
1% for the planet was co-founded by Yvan Chouinard, the man who created outdoor clothing brand Patagonia.
The idea behind the organisation is simple: companies only succeed because of the resources they take from the earth, so they should ensure those resources are protected.
Businesses commit to donating the equivalent of 1% of their gross sales through monetary, in-kind and promotional support directly to environmental non-profits. They can choose specific non-profits that align with their values and brand.
There are hundreds of organisations and charities that are part of the network, all of them dedicated to protecting the environment.
Some are very small grass-root associations, others much larger organisations with a presence in different countries. Some are interested in issues about climate change, others about land protection, tackling pollution or protecting wildlife.
During the Covid pandemic, we partnered with Rainforest Alliance and COIAB (Coordination of the Indigenous Organizations of the Brazilian Amazon).
Rainforest Alliance is a large non-profit present in many countries across the world, including South America, and it is part of the 1% for the Planet network.
COIAB is an organisation based in Manaus in Brazil which defends the territorial and legal rights of indigenous communities living in the Amazon forest, working to uphold their way of life and to protect the forests in which they live.
We donated reusable, washable face masks made by our factory in Portugal, shipping the masks to Rainforest Alliance. A total of 25,000 masks went to Brazil and 5,000 to Peru.
Rainforest Alliance then sent them on to COIAB in the Amazon to be distributed locally to indigenous populations living in the Amazon forest.
We also made a financial contribution to Rainforest Alliance.
We need you!
But we are not limited to partnering with only one or two organisations.
If there is a non-profit involved in protecting the environment which is close to your heart and already part of the 1% for the Planet network, we'd love to hear about it.
You can contact us here: firstname.lastname@example.org.