Here at Bluebuck, we've been championing slow fashion since we started in 2010.
It's a term that's become a bit of a cliché these days.
But to us it simply means all our products are timeless and made to last for years.
We don't follow fashion and trends. We don't create seasonal collections.
We do quality, not quantity.
Three collections in 10 years
When it comes to underwear, creating seasonal collections and then putting them on sale doesn't make sense.
Boxers, or a pair of socks, are not seasonal products.
In 10 years we've only created three underwear collections because of our slow fasion principles. Okay, and maybe a little bit of laziness too, although we couldn't possibly comment.
Our collections are timeless.
We do introduce new colours from time to time, but the cuts have hardly changed since we started.
The briefs, the boxer shorts, everything has pretty much the same look today as they did 10 years ago.
Even the elastic waistband, with its herringbone pattern and 60% cotton, hasn't changed, nor aged, at all.
Producing permanent collections also allows us to considerably reduce waste during the production phase.
Because all of our collections and fabrics are permanent, our factories never have unused materials left over at the end of the season. We can guarantee that each roll of fabric, regardless of its colour, will always be fully used to produce our underwear or T-shirts.
And at the end of the line, our warehouse doesn't run the risk of having unsold or depreciated items that we would have to sell off...or worse - we know that many luxury brands prefer to destroy their products at the end of the season rather than sell them off.
We work on sustainability in its most literal sense.
A truly sustainable brand is one that creates clothes that, well, last. And all of our products are designed to be worn for years.
When we decide to launch a new collection, we take time to find the best materials and suppliers that meet our needs for quality and durability. We also test for comfort and we want our products to be beautiful, to make you want to wear them for a long time.