BLUEBUCK was born in 2010

Our desire? To create premium quality men's underwear with the lowest possible impact on the environment. Or, to be precise, the climate.

Our name? That stems from our love of nature. BLUE is the colour of the ocean, the colour of the sky. BUCK is the animal, all strength and masculinity. Put them together and you get a yearning for the outdoors, for adventure. And a certain playfulness.

Our products?Men’s underwear, t-shirts, socks and swimwear.

All are made with sustainable materials. Think organic or recycled fibres of exceptional quality and longevity – everything is made to last.

So we don't do waste. Or seasons. Or even Sales. All our designs are permanent collections. We do local.

All our factories and suppliers are European (mostly in Portugal). They use renewable energy as much as possible to maximise the environmental benefits.

And because we use the planet's resources, we always aim to give something back. That's why we donate 1% of our annual sales to environmental non-profits/organisations.

It's a serious business, but we try not to take ourselves too seriously.

Please, come in and find out for yourself.


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