BLUEBUCK'S philosophy has always been to design and produce premium underwear, t-shirts, socks and swim shorts with the lowest carbon footprint possible.
We try to minimise our carbon emissions at each and every stage of production.
We choose materials that have a lower climate impact - organic cotton and fibres from recycled marine plastic, for instance.
But that's just the start...
We Are Renewable
At all the different production stages, we follow a simple idea: to partner with suppliers in countries that can offer us as much renewable energy as possible.
That's why we first set our eyes on Portugal.
We are ambitious
But we are not resting on our laurels.
We want to halve our current carbon emissions within the next three years.
It's an ambitious target, but we're going to leave no stone unturned to try and reach it.
- We will work with all of our suppliers to increase their use of solar panels
- We're investigating each and every way we can reduce our energy consumption
- We're committed to using even more recycled fibres
- We will innovate, using new fibres and new processes, such as natural dyes.
To guide us along the way, we will conduct a Life Cycle Analysis, with the help of an external auditor, to calculate our full carbon footprint.
By calculating the actual emissions at every stage of production - both before and after any changes to our processes – we can accurately measure the progress we are determined to make.
At BLUEBUCK, we don’t pretend to be climate neutral.
Lots of companies do, though.
To be climate neutral, a company only has to purchase carbon offsets (aka carbon credits) from a provider that then spends the money on green investments, like renewable energy projects or tree planting.
But there's a problem with this approach.
Now we've got that climate neutrality stuff off our chest, let's just say that we do strongly back key organisations dedicated to climate change issues.
We donate money to those groups and we also work alongside them.
We are, for instance, a member of the 1% for the Planet organisation. And we've formed a partnership with the SEAQUAL INITIATIVE. We know it's only a small contribution. We know it's a massive problem. But we're determined to help in any way we can.