Conventional cotton has long ruled our drawers without competition. And yet, its track record is far from flattering: heavy pesticide use, excessive water consumption, and sometimes questionable traceability. Not exactly the kind of details you want to ignore when it comes to garments worn directly against the skin.
Organic cotton changes the game. Grown without toxic substances and more respectful of soils and workers, it has become a credible alternative — including for men’s underwear. The good news: it’s no longer limited to a handful of niche brands or questionable fits.
Here is a selection of men’s organic cotton underwear brands that have found the right balance between comfort, durability, and style.
Our selection of the best organic cotton underwear brands for men
Petrone
Product range: Trunks, briefs, boxers, socks, swimwear, other clothing
Reference price: organic cotton trunk €22 per unit
Composition: 95% OCS-certified organic cotton / 5% elastane
Country: France (design) / Europe (production, mainly Portugal)
Petrone positions itself around well-executed basics, with a classic and reassuring aesthetic. The underwear is designed for everyday wear, with comfortable fits and easy-to-wear colors.
The French brand focuses on fabric quality and finishing, without multiplying shapes or stylistic statements. A solid option for those looking for organic cotton underwear with a simple, elegant, and accessible approach.
Organic Basics
Product range: briefs, trunks, boxer briefs, boxers, t-shirts, socks, swimwear, other clothing
Reference price: organic cotton trunk €38 for a pack of 3
Composition: 95% GOTS-certified organic cotton / 5% elastane
Country: Denmark (design) / Egypt (production)
Organic Basics is one of the most structured players in the segment. The brand covers a wide range of underwear products (briefs, trunks, boxer briefs, boxers), as well as everyday essentials like t-shirts and socks.
The core of their offering is built around a highly industrialized yet well-controlled approach: multi-packs, proven fits, certified materials, and little design extravagance, although with a good variety of colors.
The brand places strong emphasis on labels and certifications (GOTS, OEKO TEX® Standard 100, WRAP, Peta-Approved Vegan), which reinforces the credibility of its commitment. The objective is clearly comfort, durability, and practicality.
Vatter
Product range: Trunks, boxer briefs, boxers, other clothing
Reference price: organic cotton trunk €25 per unit
Composition: 95% GOTS-certified organic cotton / 5% elastane
Country: Germany (design) / Turkey (production)
Vatter offers a range centered on underwear, complemented by a few knitwear pieces such as sweaters. The overall approach remains very classic, with sober and functional cuts.
The trunks notably stand out for their fly opening — a detail still sought after by part of the market but, as this article shows, increasingly rare among responsible brands. The color palette remains restrained, with a few variations that avoid the all-black or all-grey look without becoming overly bold.
Pact
Product range: briefs, trunks, boxer briefs, boxers, socks, other clothing
Reference price: organic cotton trunk €21 per unit
Composition: 95% GOTS-certified organic cotton / 5% elastane
Country: USA (design) / India (production, Fair Trade Factory)
Pact focuses on simplicity and accessibility. The underwear range is broad in terms of shapes, but very limited in colors, sticking to neutral and classic tones (black, grey, khaki, dark blue).
This reinforces its “everyday basic” positioning, without a particular emphasis on style or differentiation. Pact is aimed at those who want organic cotton underwear that is easy to buy, wear, and replace, without overthinking it.
BLUEBUCK
Product range: briefs, trunks, boxers, boxer briefs, jockstraps, socks, t-shirts, swimwear
Reference price: organic cotton trunk €30 per unit
Composition: 95% GOTS-certified organic cotton / 5% elastane
Country: 100% European production (mainly Portugal)
BLUEBUCK stands out through a set of concrete strengths: all products are made from durable materials — GOTS-certified organic cotton, of course, but also Tencel and recycled fibers — to ensure softness, breathability, and above all longevity. Production is 100% European, mainly in Portugal, with maximum use of renewable energy (the Portuguese factory runs entirely on green electricity).
The collections are designed to be timeless, never discounted, and built to last for years. The brand offers a wide range of underwear: briefs, trunks, boxer briefs, boxers, jockstraps, longjohns, socks, and t-shirts, allowing for variation in shape and color without multiplying purchases. BLUEBUCK also supports the environment by donating 1% of its annual revenue to organizations dedicated to protecting the planet. In short, a brand that gets pretty much everything right.
Quince
Product range: organic cotton briefs only
Reference price: organic cotton briefs $50 for a pack of 3
Composition: 95% OCS organic cotton / 5% Spandex
Country: USA (design) / Sri Lanka (production, factory WRAP-certified)
Quince is primarily a “lifestyle essentials” brand in the broad sense: men’s, women’s and children’s clothing, home textiles, and accessories. Underwear is only one segment among others, but it fits into their central promise of “Luxury essentials”.
For men’s underwear, the offer is paradoxically very broad… while being limited to a single organic cotton shape: the brief. There are no trunks or boxers, which makes the organic offer somewhat polarizing. However, Quince focuses on volume and price through packs of three. An interesting brand for those who exclusively wear briefs and want a simple solution, but less relevant for those who want to vary styles.
Brava Fabrics
Product range: boxers and other clothing
Reference price: organic cotton boxer €30 per unit
Composition: 100% OCS organic cotton
Country: Spain (design) / Portugal (80%), Spain (13%), India, Morocco (production)
Brava Fabrics clearly stands apart from more sober brands thanks to a colorful and expressive universe. Prints and bright shades are central to the brand’s identity.
In underwear, Brava Fabrics limits itself to boxers, which makes the offer fairly specific. It’s an interesting option for those who want to move away from classic styles while still choosing certified organic cotton. It’s also worth noting that the company is B Corp certified.
Colorful Standard
Product range: Trunks, socks, other clothing
Reference price: organic cotton trunk €19 per unit
Composition: 95% OCS100-certified organic cotton / 5% elastane
Country: Denmark (design) / Portugal (production)
Colorful Standard applies the same logic to its underwear as to the rest of its wardrobe: simple shapes available in a very wide range of colors.
The underwear offer focuses exclusively on trunks, but the broad color selection allows for variety without complicating the fits. In fact, the same trunk is available in around 20 colors. A brand well suited for those looking for responsible basics.
Knowledge Cotton Apparel
Product range: Trunks, socks, other clothing
Reference price: organic cotton trunk €30 for a pack of 2
Composition: 95% GOTS-certified organic cotton / 5% elastane
Country: Denmark (design) / China (production)
Knowledge Cotton Apparel offers a very classic and controlled approach to men’s underwear. The brand focuses exclusively on the trunk (black, grey, or white), in continuity with the rest of its wardrobe.
The aesthetic is sober and low-risk, and the brand mainly builds on its experience and credibility in the organic cotton space. A safe and reliable choice.
Armed Angels
Product range: Trunks
Reference price: organic cotton trunk €20 or €23 per unit
Composition: 91 to 96% cotton (GOTS organic), 4 to 9% elastane (PETA-approved Vegan)
Country: Germany (design) / Turkey (production)
Armed Angels offers a relatively limited organic cotton underwear range with trunks only. The color selection is small (five options) and stays within sober tones. The main particularity lies in the existence of two types of trunks, with different levels of elasticity depending on the model.
This variation likely allows customers to choose between softer support or a tighter fit without multiplying references. The overall offer remains simple, responsible, and easy to understand, without stylistic complexity or originality.
Dedicated
Product range: Trunks
Reference price: organic cotton trunk €25 per unit
Composition: 95% GOTS-certified organic cotton / 5% elastane
Country: Sweden (design) / India (production, Fairtrade-certified supplier)
Dedicated stands out mainly through the visual aspect of its trunks. The patterns are colorful, sometimes very graphic, and clearly more expressive than most organic cotton brands. Here, commitment is also creative.
The underwear offer is still limited to a single product type. Dedicated mainly targets those who want organic cotton trunks with a strong visual identity, without necessarily looking for a wide variety of fits or shapes.
Recolution
Product range: Trunks, briefs, t-shirts, sweatshirts, pants
Reference price: organic cotton trunk €25 per unit
Composition: 100% GOTS organic cotton
Country: Germany (design) / Turkey (production)
Recolution offers a deliberately sober underwear range, focused on simple and well-cut models. Colors remain classic (black, khaki, navy), with a few subtle variations such as stripes or checks, adding some character without leaving an easy-to-wear register.
The brand’s spirit goes beyond the product itself. Recolution promotes a calmer vision of urban life, less hectic and less impersonal. This intention is reflected in its aesthetic choices: no excess, no flashy colors, just pieces designed to integrate naturally into an everyday, durable, and coherent wardrobe.
Asket
Product range: Trunks, boxers, socks, other clothing
Reference price: organic cotton trunk €25 per unit
Composition: 95% organic cotton, 5% elastane
Country: Sweden (design) / Portugal (production)
Asket applies the same logic to its underwear as to the rest of its wardrobe: maximum reduction of the offer. Few references, few colors, few variations. Trunks are available in four standard colors (white, grey, black, navy), while boxers come in only two.
This minimalism is intentional and consistent with the brand’s philosophy, but it significantly limits choice. There are no options for those looking for bold colors, different lengths, or alternative shapes. Asket mainly targets consumers who want to standardize their basics and deliberately reduce their wardrobe to the essentials.
Merz b. Schwanen
Product range: Trunks
Reference price: organic cotton trunk €60 per unit
Composition: Organic cotton
Country: Germany (design and production)
Merz b. Schwanen is a special case on the market. Production is entirely carried out in Germany, which is extremely rare today for organic cotton underwear. This choice largely explains the higher price level. Merz b. Schwanen clearly targets customers who value local manufacturing and textile craftsmanship.
The brand communicates very little about the precise certifications of the organic cotton used. There is no explicit mention of the GOTS label (even though, given the brand’s standards and practices, one might reasonably assume an equivalent level). This remains a slight lack of transparency compared to other more communicative players in the sector.
NADS
Product range: Trunks, briefs, boxers
Reference price: organic cotton trunk €30 per unit
Composition: 95% GOTS-certified organic cotton, 5% BPA-free elastane
Country: USA (design) / Turkey (production)
NADS offers a fairly complete underwear range, with several shapes (trunks, briefs, boxers), which remains relatively rare — as we’ve seen — among organic cotton brands. The cuts are classic, designed for everyday wear, without any strong stylistic statement (aside from perhaps a slightly sporty feel and the front opening).
The brand mainly emphasizes material quality and skin safety, with clear certifications (GOTS for the cotton, OEKO-TEX® STANDARD 100 for the finished product). The BPA-free elastic is an interesting feature, rarely highlighted elsewhere, reinforcing the “comfort + health” positioning. NADS adopts a serious and reassuring approach.
Subset
Product range: Trunks
Reference price: organic cotton trunk €30 per unit
Composition: 95% GOTS Certified Organic Cotton, 5% Elastane
Country: USA (design) / India (production, transit through NY before shipping…)
Subset offers an extremely reduced underwear range: a single organic cotton trunk model, available only in black. There are no fit variations and no color options. The product exists, it does the job, but the choice is intentionally minimal.
Where Subset truly stands out is transparency. The brand details the entire production chain very precisely, from cotton cultivation to final shipping, with highly documented communication about environmental impact. It claims a fully carbon-neutral process and provides detailed information about logistical steps (including a stop in New York before delivery…).
Partner factories are Fair Trade certified, and Subset also highlights a recycling partnership aimed at managing environmental impact through the entire product life cycle.
This high level of transparency clearly forms the core of the value proposition, far more than diversity or design.
How to choose your organic cotton underwear brand?
With such a wide range of options available, a few criteria can help you narrow things down.
Budget is obviously a key factor. Prices typically range from €15 to €60 depending on the brand and positioning. Brands manufacturing in Asia (or Eurasia) generally offer more affordable prices, while European brands with local production tend to sit at a higher price point that reflects greater production costs.
For good reason, the country of production matters if you want to minimize your carbon footprint. In that case, prioritize 100% European brands that limit transportation. Local manufacturing also usually guarantees better working conditions and stricter quality control. Some brands such as Bluebuck or Merz b. Schwanen make European production a central part of their positioning.
Certifications (GOTS, Fair Trade, OCS, WRAP, Oeko-Tex) provide guarantees regarding organic cotton quality and production conditions. The GOTS label is particularly demanding, as it certifies the entire production chain, not just the raw material. Check for these certifications before buying and don’t hesitate to look deeper on brand websites.
Style and fits vary from one brand to another. Some offer sober and minimalist designs, while others focus on originality. Between briefs, trunks, boxer briefs, and boxers, try several brands and fits to find what suits you best. Every body type reacts differently to specific cuts.
Finally, durability should be assessed over the long term. Brands that invest in quality fabrics and careful finishes produce underwear that lasts for years. A €40 garment that lasts five years remains more economical than a €10 basic that needs replacing every year — not to mention the reduced environmental impact.
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Organic cotton is no longer a niche argument in the world of men’s underwear. Today, there are organic cotton underwear brands for almost every budget, style, and preference.
Between European production, reliable certifications, natural materials, and well-designed fits, the offer has matured. Now it’s simply a matter of choosing what matters most to you: price, durability, country of manufacture, or everyday comfort… or, if you’re like us, you might want all of it at once.
In any case, one thing is certain: once you’ve experienced well-made organic cotton underwear, going back becomes much less appealing.