Men’s underwear is evolving. Gone are the days of settling for the cheapest or closest option on the shelf. Today, we seek to combine not only comfort and style but also minimal ecological impact. With the growing importance of ethical and sustainable choices in fashion – and yes, in men’s underwear too (because that’s what we know) – it’s time to take a closer look at the GOTS label.
Not sure what it’s all about? Let us explain why this label is a game-changer for sustainable fashion – and especially for your underwear drawer.
Understanding the GOTS Label
What is the GOTS label?
GOTS stands for Global Organic Textile Standard. Since 2008, the GOTS label has become a global benchmark for organic textiles. This certification is more than just a logo on a tag. It ensures that textiles are produced with respect for the environment and social standards throughout the production chain.
In practice, for a product to proudly carry the GOTS label, it must meet strict criteria. The cotton used must be organic, dyes must not contain toxic chemicals, and workers must be treated fairly (yes, that should be a given, but unfortunately, it still isn’t always the case). We’ll detail the criteria in the next section.
When it comes to organic cotton, there are two levels of certification:
- Level 1 “Certified Organic”: The final product contains at least 95% organic fibers (this applies to all our underwear and t-shirts made from organic cotton).
- Level 2 “Certified Made with Organic Fibers”: The product is made of at least 70% organic fibers.
Why is GOTS important?
Because in the world of certifications, GOTS is like the final boss. Unlike certifications such as Oeko-Tex or OCS, GOTS doesn’t just check one stage of the process. It requires the entire production chain to be certified. Farmers, spinners, dyers, fabric manufacturers, and garment makers – everyone has to comply.
Another major difference: the GOTS label also considers social impact. It’s not just about growing organic cotton but also about ensuring humane working conditions for everyone involved in the production process.
The GOTS Label: Recognized Worldwide
With adoption in over 70 countries, the GOTS label has become an international standard. Put simply: today, if you see this logo on a tag, you can be sure the product checks all the boxes for ethical and ecological responsibility.
In 2020, over 4.2 million workers were employed in GOTS-certified facilities, according to the organization’s annual report.
The Requirements of the GOTS Label
Environmental Criteria
First, GOTS doesn’t turn a blind eye to industrial malpractice. The certification bans a long list of harmful substances, such as:
- Heavy metals,
- Endocrine disruptors,
- GMOs,
- Phthalates, PVC, and other chemical nasties.
But that’s not all. Producers must also follow more sustainable practices:
- Reducing water consumption with efficient irrigation techniques.
- Treating wastewater in purification plants before releasing it.
- Using recyclable packaging (because wrapping organic cotton in plastic doesn’t make sense).
For example, GOTS prohibits the use of substances like formaldehyde, aromatic solvents, and phthalates, ensuring products are free from harmful chemicals.
Social Criteria
The GOTS label is an ethical certification that follows the recommendations of the International Labour Organization (ILO). This means:
- No child labor,
- No poverty wages,
- No hazardous working conditions,
- Freedom of association and collective bargaining rights,
- Regulated working hours,
- Equal pay for men and women, and more.
GOTS also prohibits forced labor, discrimination, and ensures job stability, guaranteeing decent working conditions for all employees.
Textile Quality Criteria
Finally, GOTS doesn’t just tell you that your underwear is organic and ethical. The certification also guarantees its quality. GOTS-certified clothing must withstand:
- Washing (goodbye to deformed t-shirts after two cycles),
- Friction,
- Sweat,
- Shrinkage.
In other words, you’re investing in underwear that lasts, while taking care of the planet and people.
The GOTS-Certified Production Chain: Rigorous Control
Every Link in the Chain Must Be Certified
Getting a product GOTS-certified is no easy feat. Every actor in the production chain must obtain their GOTS certification before passing the baton to the next.
A concrete example:
- The farmer grows organic cotton and obtains certification.
- The spinner processes the cotton into yarn and gets certified.
- The fabric manufacturer knits a jersey and adds certification.
- The dyer applies eco-friendly dyes and is audited.
- The garment factory stitches impeccable certified underwear.
- And finally, the brand (like Bluebuck) receives the finished product with all certificates in hand.
If even one step is missing, the final product cannot be GOTS-labeled. It may seem strict, but this rigor is what makes the certification strong.
GOTS Certification: Independent Control
The GOTS certification process is conducted by external, independent organizations (such as ECOCERT, which works with BLUEBUCK, or CONTROL UNION). These entities play a key role in ensuring the label’s integrity and reliability. They are accredited by internationally recognized bodies, guaranteeing impartial and objective oversight throughout the production chain. This ensures complete transparency for consumers.
Why Choose GOTS-Certified Underwear?
For an Ecological and Responsible Choice
GOTS underwear is made from organic materials, with respect for the environment. By choosing them, you reduce your ecological footprint while avoiding harmful substances for your health.
For Longer-Lasting Underwear
Investing in GOTS-certified products means saying yes to durability. You’re buying clothes that last for years (and survive the washing machine) while staying comfortable.
For Supporting an Ethical Production Chain
When you choose GOTS-certified underwear, you’re supporting fair and respectful practices. And that’s a powerful message to send to the fashion industry.
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In summary, the GOTS label is more than just a logo. It’s a promise: a product that’s ecological, ethical, and durable. So why not take the step and prioritize GOTS-certified underwear like BLUEBUCK’s?
Making a responsible choice is good for the planet, for workers, and for you. And honestly, what better place to start than with what you wear every day, closest to your skin?